Twitter Top 10 Statistics

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Twitter released the fourth quarter and year-end 2017 results on February 8, 2018. Register above to be notified of updated information as soon as it is released.

  1. Twitter Monthly Active Users (MAU) Worldwide: 330 million Q4 2017. The third and fourth quarter numbers remained the same, how it does represent an increase of over 4 million quarter-over-quarter for the second quarter of 2017. Some of this may be due to new technology improvements. According to Twitter, “In Q1, we further refined the timeline to display a broader set of Tweets from a person’s network and applied deep learning models to show the most relevant
    Tweets first.” (source: Twitter –
  2. Twitter has increased their year over year Daily Active Users (DAU) by 12 percent year-over-year marking the fourth consecutive quarter of accelerating growth (source: Twitter)
  3. Twitter Monthly Active Users (MAU) United States 68 million Q4 2017 (source: Twitter). This is a slight decrease from the previous quarter.
  4. Twitter Monthly Active Users (MAU) International is 262 million Q4 2017 which is an eleven million increase in MAUs over the previous year. (source: Twitter)
  5. Daily Active User (DAU) year over year growth has increased 12 percent for Q4 2017 (source: Twitter) compared to an 11 percent increase for 2016 Q4.
  6. Advertising cost-per-engagement (year over year) for Twitter has decreased by 54 percent for Q4 2017 (source: Twitter –
  7. Twitter ad engagements for 2017 was 99% percent higher than it was for the previous year (source: Twitter –
  8. Most popular Tweet of 2017 – The honor goes to Carter Wilkerson, the Nevada teen who asked Wendy’s for a year’s supply of chicken nuggets. Carter’s tweet was shared an amazing 3.6 million times and is now the most retweeted post ever.
  9. According to eMarketer nearly 66 percent of the businesses who have 100 or more employees have a Twitter account and expect it to rise into 2018.
  10. Two most popular Twitter accounts (@katyperry and @justinbieber) who collectively have over 213 million followers (108 million – Perry and 105 million – Bieber) followers.
  11. Extra Stat: Top Twitter trend to watch – keep an eye on the following brands: @jetblue who prides themselves about always being about people and that social media needs to be a reflection of the corporate culture. We also can’t say enough about our favorite brand, @Disney

Dan started his advertising and public relations career in Washington, DC with Ketchum, part of the Omnicom Group, before moving into digital marketing in the mid-1990s with a number of emerging growth companies around the world. Wanting to make a deeper commitment to a foundation of client-first and embodying a Whatever It Takes approach, Dan started Zephoria in early 2002 with a focus on search engine optimization, SEO friendly web development strategies, and eventually social media marketing. Dan consults with a number of large national brands including Rubbermaid, Bosch, Georgetown University, and a number of other highly recognized brands. Click here to connect with Dan.

To learn more about Twitter statistics you’ll love the information from Twitter themselves (